Lookbook / Edition 001
The lookbook does not exist yet
This page is built and waiting for photography. Rather than fill it with stock images of unrelated athletes or competitor product shots, it shows the actual art direction the shoot will follow.
Art direction
Hard single-source light, cool neutral grade, deep shadow retained rather than lifted. Close crops on grips, seams, fabric under tension and hands. Full body only where the movement itself is the subject. Mat texture and chalk as texture layers. No fists to camera, no snarling, no motivational type over photographs. The garment is the subject; the athlete is the mechanism.
Shot list
01 / Grip detail, sleeve under load
4:5 · macro · hand and cuff
02 / Shoulder seam, underhook
4:5 · macro · seam under rotation
03 / Full body, guard retention
3:2 · wide · movement, slight blur
04 / Product flat, long sleeve
1:1 · studio · overhead
05 / Neck label, GT monogram
1:1 · macro · raking light
06 / Silhouette against mat
3:2 · wide · high contrast
Rights and sourcing
Every image used on this site will be either commissioned by Guard Theory, licensed with the licence recorded, or supplied by the owner. No image will be taken from a competitor, pulled from social media, or generated and then presented as a photograph of a physical product. Anyone appearing in Guard Theory photography will have signed a release.
The full shot list, aspect ratios, lighting notes, naming conventions and licensing record are held in the internal image production plan.